Bendels, Channel, Oh My!

I worked my first sales event today with Hearst. We rented out the 3rd floor of Bendel's on 5th avenue and had a hair station, make up station and of course food. My assignment was to wait on the first floor and direct attendees to the elevator. I was stationed right next to the Channel counter where every product of Channel makeup was displayed. While waiting, I took a gander and explored their make-up line. Even though the prices are out of this world, there is no harm in looking and dreaming. While I was browsing, the woman behind the counter asked what I was doing and I explained the event up stairs.

As with every random person I speak to, my story of how I just moved here and got a job came up. Immediately after hearing my story she said, "Girl, you are going to make it in this life time, I can tell. But you will not make it in this city if you don't get some make up on your face!" Now, she didn't realize that I had been in the office since 9am and do not carry make up with me(which I probably should now)-and to be perfectly honest, I have never worn a lot of make-up, I am just too lazy. But I let her do what she wanted- a little eyeshadow, a dab of blush and a smattering of lip gloss. She looked over my face with a satisfied look and handed me the mirror. She was right. With just a little touch up of color, I looked ready to go- like my day hadn't even started yet.

This woman gave me some very valuable advice- she said that in New York, its not enough just to turn heads, you have to make them stare. What a concept- I never thought about it that way. I figured to get people's attention, I just had to get them to notice, but she is taking my thoughts one extra step- I need to get people to be memorized.

So what did I learn from my little trip to Bendel's:

It is not enough to make people look and take one glance, In my life, I am going to have to make people stare, and really take that second look.

Peace, Love and High-End Lip Gloss,

B